Positives: The search results page is incredibly inviting and attractive. The designers realized that users do not move beyond the first two pages of results in a standard list display so they must have worked on a alternative to the gigantic list. The results are impressive as your eye easily moves around the page instead of focusing directly at the top of a list and moving down. Also, there is more descriptive content under the link than in other search engines.
The liberal use of images, logos, and graphics.You will find it confusing when you move to the second and third pages of the results and see the same pictures that you saw on the first page of results. Your first inclination is that the same pages are popping up again and again but they are simply using the images again and again with unique links. Obviously, if you do this then you are misrepresenting the link as that image may have nothing to do with the link. This isn't the point though. The point is to provide visual access to the subject matter. I like this approach much better than a separate image search or a distracting frame filled with pictures.
The explore more categories on the right are excellent. My Google searches often lead to more and more refined versions of my original search query. By checking the explore by category options on the right I can take my search to another direction and one that I might not have originally thought of before.
Negatives: The results are odd and don't always make much sense. A search for an author gives you many results on books to purchase but shows very little that discusses the life of the author. Also, the results seem to be absent of any timeliness. Typing in the latest news makers gives you very little that points to recent activity involving the subject. The results seem to be heavy on Wikipedia and Mahalo entries which is fine but offers a rather static feel to the results rather than enlivening the ever expanding nature of the web and the information found in it.
Wednesday, July 30, 2008
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